Three years later he was arguably the most famous copywriter... and his agency the 10th largest in the world. His customers included well-known companies and brands such as Rolls-Royce, Dove, Shell and Schweppes. Ogilvy is easily one of the greatest advertisers that ever lived. The marketing industry without him is simply unimaginable. And above all, we professional bloggers and marketers can learn a lot from David Ogilvy. More specifically, these 7 hard-hitting rules.
Rule Ads must sell When I write ads, I don't want you to tell me you think it's "creative." I want you to find it interesting enough to buy the product. Ogilvy sums it up. Cleverness does not sell any products or services. It just brings nothing to be creative and original. Your advertising must sell . This is an important principle. I originally Israel phone number list come from the design corner. I was a freelance screen designer and accordingly designed pure layouts. Without programming. My goal has always been to create beautiful designs. I just wanted to be creative. That's what a designer does. Or? Incorrect. It really didn't occur to me to create designs that work. Helping the visitor, guiding him. That motivate the visitor to take action.
Simply Designs That Sell . And it's the same with marketing. Advertising (and by that I mean your brand, blog, blog articles, e-books, email, sales copy, etc.) doesn't have to entertain or amuse. as nice or likeable. Good advertising has to sell. Not more. Rule Nothing works without research If you're trying to convince people to do something, or to buy something, it seems to me that you should use their language, the language they use every day, the language they think in. We try to write in vernacular. You can't avoid research. It doesn't matter whether it's for your blog article or your sales page. You have to know your product inside and out. It doesn't matter what the product is. You just have to be prepared every time you sit down and want to write something.