The data, what should we do? Possibly it will be too late to obtain them in relation to the current campaign, but it is now that we must take note of the data that would have allowed us to feed these kpis (now empty). Next we b2c email list must correct our data collection strategy, because its availability later depends on it. Often this has nothing to do with the tool in use. 7. Regardless of the type of campaign we are analyzing, what kpis should i always keep in mind? The bounce rate is always very useful. Especially considering the way some affiliates work b2c email list how lost we still are in planning landing pages (“landing pages”). 8. What characteristics must a good report have? Allow another person to make a decision within a maximum period of 2 minutes.
Landing pages: what features should it meet? When is it advisable to test? Could you give us some examples (links or b2c email list screenshots) of good and bad landings. I'm afraid i'm not going to point to anyone now as an example of a bad landing . Above all, i like to be based on data and i only have data from our clients. That said, the landing page must have as essential characteristics: direct relationship with your traffic sources : if we talk b2c email list about ppc, your header should correspond to the textual ad that has motivated the user to come, clear call to action : urging the same to continue with the original purpose, simplicity : the user navigates as if led by the devil, if we b2c email list force him to read or think we will lose him) and measurement orientation : the more data you allow us to collect, the more efficient we will be.
When to test? It is always advisable to test because there is always something that can be improved. Simply. What happens is that sometimes an a/b will suffice, and other times we will be more efficient with multivariate experimentation b2c email list formulas (among which we must also know how to choose). 10. Imagine that i want to dedicate myself to web analytics, where should i start? And above all, what am i going to find? (good and bad things that you will find throughout your career and a series of tips). Let's see… i would start by buying avinash kaushik's latest b2c email list and eric peterson's web analytics demystified. I would also install yahoo! Web analytics or google analytics and i would sign up for a course at ferriol egea or mv consultoría.