Any product upgrade will bring some collateral effects. What product managers need to do is to iterate on products while taking care of users’ existing habits and cognitions. User habits and user perceptions are amazing and awesome things. What users need is bulk sms service not a better solution, but an existing solution that conforms to their own habits and perceptions. It's hard for a user to tell you what he wants, but he will tell you what he doesn't want. Users will envision many solutions, and product managers should not consider solutions as requirements. Last week, the WeChat bulk sms service official account released an update to support multiple rounds of message replies from authors and readers. I also wrote an article to talk about it: "The almighty WeChat official account brings 6 new features "
After starting the new version, I found that there was a change in user habits, and I felt that this would definitely have an impact on the existing habits of many authors of official accounts. as predicted. Let's take a look at the effect of the new version on the bulk sms service user side, that is, the effect of the message area at the bottom of the official account article. Let's take a look at the effect of the author's background, that is, the effect of the official account background or the subscription account assistant App. The star that is lit up in green means that it is set as a selection, that is, it will appear at the bottom of the front desk article, and the unlit one cannot be seen in the front desk. According bulk sms service to the new version of the user operation path, from the author's point of view, it includes the following steps: Receive messages from readers; Reply to readers' messages; Set message selection or reply selection; Receive a second reply from the reader or a second reply from the author;
Compared with the old version, the biggest difference in user habits is the third step, which needs to be selected separately for readers' messages bulk sms service and author's replies. The user operation path on the old version, from the author's point of view, includes the following steps: Receive messages from readers; Reply to readers' messages; Set message selection; The author only needs to set the reader's message as a selection, and the content of his reply will be set as a selection on the wall by default. Then comes the problem. Because of the addition of multiple rounds of replies to messages, the WeChat team canceled the selection of the reader's message and the author's bulk sms service reply, and changed it to a separate selection of messages and replies. This product upgrade has changed the habits of the original users. I have seen several user feedbacks in the inner group and felt very uncomfortable.