I'm following this one with Job Function Email Database enthusiasm! Innovate like start-ups [incompany training] What can you as an organization or corporate learn from these enthusiasts? And how do you break through traditional patterns and formulate new digital value propositions? During the (online) in-company training Lean Startup & Business Model Job Function Email Database Canvas you will discover how to innovate like a startup. Knowing more? We saw him again on social media: the budget shopper persona of Albert Heijn never forget. In the slipstream of 'Black Lives Matter and a social debate about institutional racism, the question logically returns Job Function Email Database is linking a specific characteristic to a group of people.
What do you do with a customer Job Function Email Database profile or persona indeed simply not desirable? Or is that still possible? We think so. In fact, if we are critical of personas, they can actually help organizations to become more diverse and inclusive. What we talk about when we talk about personas and profiles Before we venture into the ethical-philosophical question, let's go Job Function Email Database back to the theory. In their book Working with Profiles and Personas. The good thing about pigeonholing Boudewijn and our colleague Natanja de Bruin distinguish between Job Function Email Database customer profiles and personas: With customer profiles, you can serve (individual or group) customers on a tailor-made basis.
They are grounded in factual information, Job Function Email Database data that your organization collects and uses. By the letter of the definition, data is 'hard', measurable, and factually correct. Religion, race or ethnicity, and sexual preference are – if all is well – never part of such a data-driven profile. Under privacy legislation, these are so-called 'special Job Function Email Database personal data and are therefore prohibited to record. A persona tells the story of specific target groups. On the basis of data and (especially!) empathic research, you identify a Job Function Email Database target group that to a certain extent shares attitude, behavior, emotion, experience, environment, and situations.