For a while, grocery shopping on the Internet became popular, once again confirming the saying "people take food as their heaven". In the midst of a cold winter, the Internet "grocery shopping" has become popular. This once again proves that "the people take food as their heaven" is an iron law. On the basis of this rigid demand, the development of the Internet, the change of young consumers' consumption habits, the continuous progress of
cold chain logistics technology, and the opportunities of new retail have enabled China's fresh food e-commerce industry to continue to maintain rapid development. According to the latest data from the Prospective Industry sms marketing service Research Institute, the transaction scale of China's fresh food e-commerce market reached 210.32 billion yuan in 2018, an increase of 49.9% over 2017 (140.28 billion yuan). It is expected that in the next few years, its market will continue to be favored by the capital market, and its total transaction volume may reach 347 billion yuan in 2020.
With the entry of retail leaders and capital parties, new models continue to emerge, and the community fresh food market has produced models such as community-to-store, pre-warehouse model, home-to-store combination, and community group grouping. The "mobile phone basket" that is closely related to consumers was born at a node where various models were tested and relatively mature. First, Meituan launched the