A systematic sales and marketing approach using CRM or client/customer relationship marketing software can be the most effective approach mailing list to managing consistent potential and repeat customer communications. You have a blog and you took my advice of starting a mailing list by signing up with AWeber. That's great but now what? Getting visitors to your site and signing up to the mailing list.
Today, we shall talk about how to get visitors to your mailing list by offering something in return for their name and email address. Ethical Bribe And Expectations As crude as it may sound, what you offer for signing up to your mailing list is mailing list sometimes referred to as an "ethical bribe". It can also take on many forms. It can be an ebook, series of videos, instructional audios or even an online course delivered via email weekly.
Whatever you offer for signing up to the mailing list, there is one rule you must follow. It has to be relevant to what your visitors were looking for. For example, if your blog is about fly fishing, don't offer an eBook about making money mailing list online (although that could be very enticing). The word here is expectation. Your visitors' expectation. You want people on your mailing list and they want something in return.